A purpose-driven

private equity firm

Fueling the future of sports & entertainment

while giving back to the game

Our Companies

Our Impact

35
An aerial shot of a brightly painted basketball court

Courts
refurbished

Across 13 States and 8 Countries

$4.0M
Children copy movements of a man holding up a basketball outside

Granted

To Over 30 Sports non-profits

Play With Purpose

Play with Purpose is our Donor-Advised Fund (DAF) to support non-profits using sports for positive impact.

6.3.2025

Stephen Curry-Produced Basketball Doc ‘Good Shot’ Reveals Emotional Trailer

Good Shot, the basketball-focused documentary feature that counts Stephen Curry as a producer, has debuted its first trailer. Good Shot follows erstwhile Los Angeles-area basketball hero Maxwell Henderson as he deals with the pain of his past and adjusts to his eldest son moving back home. “You keep welcoming yesterday. Yesterday can’t doing nothing for you, brother,” one individual scolds in the trailer.

5.28.2025

'Every Court Has A Story' contest returns to give away basketball court renovation

NBA arenas aren’t the only basketball courts under the spotlight this postseason. The Every Court Has A Story contest is back for a third edition as Project Backboard, JDS Sports’ Play with Purpose fund, Local Hoops and Victory Creative Group team up to give away a full-court renovation to a local community.

4.9.2025

Transmit to deliver adtech for FIFA+ service

FIFA has selected adtech vendor Transmit to power in-stream video advertisements in FIFA+, the organization’s flagship free ad-supported streaming television (FAST) channel. The partnership came together following an evaluation of multiple vendors by FIFA that sought to enhance their monetization efforts around ad-supported streaming, particularly with the 2026 World Cup and 2025 Club World Cup approaching, according to Transmit Chief Product Officer Scott Young. Of Transmit’s 125 sports property partners, FIFA represents “one of the most significant global-first organizations,” Transmit CEO Seth Hittman added.

4.9.2025

Magic Eden acquires trading platform Slingshot in push to expand beyond NFTs

It’s no secret that NFTs, or collectible images that once fetched hundreds of thousands of dollars, aren’t buzzy. Monthly trading volume for non-fungible tokens has plummeted from a high of $6 billion in January 2022 to $429 million in March, according to data from CryptoSlam...

4.2.2025

Vidmob Appoints Mark Mannino as President

Vidmob, The Creative Data Company, today announced the appointment of Mark Mannino as President, where he will assume responsibility for the go-to-market, revenue, strategy and finance. Mannino brings decades of experience in digital advertising and marketing, marked by leadership positions at prominent organizations MediaMath, where he was an early executive; Amazon, where he helped launch the Amazon DSP; and Flywheel, where he was Chief Operating Officer leading up to its acquisition by Omnicom. At each of these organizations, Mannino has helped harness the promise of data, technology and advertising to help meet marketer and agency goals, spanning advertising and ecommerce, and has helped each of these organizations develop, deploy and scale their growth-driving solutions.

3.18.2025

The most innovative companies in sports for 2025

Artificial intelligence has dominated headlines and advancements in nearly every industry globally. Sports is no exception. As data grows more dynamic and accessible, so do its applications, and the effect is vast...

2.25.2025

10 Companies for Comcast NBCUniversal SportsTech 2025

Today, 10 enterprise-ready companies were chosen for the fifth class of Comcast NBCUniversal SportsTech. This R&D program, powered by Boomtown Innovation, identifies and cultivates emerging companies from around the world to drive their growth and shape the sports industry while creating a space for Comcast and its partners to test and pilot new solutions. The 2025 program launches this week in Atlanta with an immersive kickoff designed to foster collaboration and facilitate deep customer discovery through experiential learning and behind-the-scenes access to world-class sporting events.

1.27.2025

Popular Asheville bathhouse Sauna House brings its communal saunas and cold plunges to Charlotte

Sauna House, the Asheville-based bathhouse known for its communal saunas and cold plunges, opened its first Charlotte location in Wesley Heights over the weekend.Why it matters: Hot and cold therapy is one of Charlotte's fastest-growing wellness trends...

1.23.2025

Tom Brady’s Autograph merges with digital fitness company Future

Autograph, the NFT company co-founded by Tom Brady, is merging with the digital fitness company Future. As part of the merger, Brady will join the board of directors of Future and serve as co-chair of the company...

12.10.2024

How ESPN uses StatusPro Visualizer on NFL Live

Telestration has long been the tool of choice for football analysts to explain actions on the field, but sometimes overhead annotation can’t match in studio visualization. For the past three weeks, ESPN has introduced a weekly segment during Tuesday’s airing of NFL Live in which Dan Orlovsky puts on a Meta Quest headset and enters virtual reality to recreate key plays from the previous weekend. He’s able to shift the immersive video to the points of view of any player on the field and then telestrate within that environment.